I am not normally fussed by the pre-Christmas advertising campaigns of the big retailers - too many memories, most difficult (about retail Christmases being a hard slog and wholly devoid of religion for the most part).
Until last night...
An ad appeared between the many bouts of Gladiator TV that knocked me and Mrs Acular sideways - and it was courtesy of John Lewis. [Link to You Tube courtesy of Martin]
In summary, we were treated to a tale of a boy who is wishing and willing for Christmas to come. He tries to play magic tricks with time, willfully move the hands of the clock faster, and so on. On Christmas Eve, we saw the little lad bolt down his peas, and sprint to bed, clamping shut his eyes in an effort to bring Christmas into view with greater speed than time will allow. I think at this point we could all relate, though in the first viewing did not realise that we were misjudging the motivations of this rather enchanting kid.
Christmas morning dawned and the boy jumped out of bed, paused to regard his mountain of gifts, but darted past them for a parcel secreted in his own cupboard. He retrieved a poorly wrapped (but wrapped none the less) gift and ran in to his parents' bedroom.
His joy was in giving, not in receiving. If ever a perfectly wonderful unexpected heart-warming tears-inducing story-end to a two-minute advert ever existed, I can't remember it. Mrs Acular wept, I swallowed tears back!
Well done, John Lewis - nail on head!
Perhaps hope really does spring eternal!